The Department of Marketing was founded in September 2005, with enrollment of 120 undergraduate students each year. The department contributes to both academic and practice domains of marketing by continuing the strategic goals of training high-quality marketing students, doing good marketing research and providing social services for Shenzhen and the world.

Most of the faculty members have oversea studying or working experiences. The research fields of the faculty members are focusing on brand management, consumer behavior, service marketing, new product development and other marketing research domains. The education highlights of the department focus on the training of undergraduate students with marketing practice and encourage students to do simulated marketing projects or collaborative industrial projects. Many faculty members have industrial experiences. The department offers several practical courses and simulated experiments, collaborates with industrial companies on campus competitions in practical marketing projects, builds off-campus internship base, and hosts seminars on a series of marketing topics. These activities provide a good support to the department’s long-term mission.

The graduates from Department of Marketing are very popular among employers for their solid knowledge, open eye sights, and strong practical skills. Based on a very recognized report from www.lagou.com, the graduates in Marketing from Shenzhen University are the most popular among high-tech employers (Top 5 among all the universities in China), which demonstrated the wide recognition of students graduated from the department.

Students majoring in marketing should be able to independently organize and formulate marketing strategy planning, marketing strategy, product development, new product experience design and other work. Current courses in the major core are: customers’ behavior, brand management, international marketing, marketing research, marketing planning etc. Major elective courses are divided into three modules: basic theory, method application and popular expansion. We recommend students take more than 20 credits from basic theory module, more than 8 credits from method application module and more than 8 credits from popular extension module, but there are no compulsory credits required.

                   Courses for Bachelor of Management in Marketing