SHENZHEN, Sep. 1, 2026 — College of Management, SZU (SZUCM)SZU’s MBA overseas study programme at Seoul National University ran from August 16 to 22, 2026. Led by Associate Professor Chu Dazhi and Ms. Zhu Jie from the MBA Education Centre, the programme focused on AI Empowered Business Education, combining expert lectures, corporate visits, case workshops and cultural experiences.

Faculty from Seoul National University delivered sessions covering foundation models, physical AI, supply chain strategy and corporate AX transformation, citing leading Korean enterprises including Samsung, Hyundai and Kakao. Students also learned about Korea’s AI regulatory system and medical AI applications.

The cohort visited ESTsoft, Incheon Customs and the Korea Chamber of Commerce and Industry (KCCI) to observe local digital and industrial practices. In case seminars, teams debated the Yellow Envelope Act and supply chain risks of pharmaceutical firms, linking theories to real management dilemmas. Cultural trips to Bukchon Hanok Village, Gyeongbokgung Palace and Wolmido Island enriched their cross-cultural experience.

Students valued the integration of AI, business practice and global perspectives. This overseas module is a core part of SZUCM’s international MBA education. The college will keep expanding global partnerships and integrating business education with emerging technologies to cultivate responsible, globally minded business leaders.

Contributed by: Zhu JieReviewed by: Cui ShijuanTranslated and reedited by Zhang Ruina, International Development Office, SZUCM