On the afternoon of April 22, 2022, the Secretary of the Party Committee of the College of Management, HE Jun, led a group of 20 teachers and alumni to visit two Miyue Meisu hotels owned by Shenzhen Miyue Cultural Tourism Development Co., Ltd., a class of 2009 alumnus XU Xiaocheng’s enterprise.
Xiaocheng introduced that Miyue is the first new category of homestay in the two major markets of cross-border homestay and travel photography. It is committed to creating a unique and unforgettable sense of experience and ceremony for intimate relations. As the creator of Meipai homestay, Miyue has not only won high recognition in the homestay industry, but also won many authoritative awards in foreign architecture and design industries. Under his leadership, during the visit, we experienced brand projects such as "Miyue Santorini", "Miyue Positano", "Miyue Moneyvasha" and "Sankolu Bay International Mansion".
As soon as the alumni arrived at Haibei Bay Resort in South Australia, they were attracted by a row of white houses, full of French style. Stroll to the Tiantai Seaview Restaurant, where the sea breeze is blowing gently, the exquisite decoration design and the unique cliff landscape have a panoramic view. With the carefully prepared Seaview afternoon tea, alumni who come from the busy urban life suddenly feel that time has slowed down.
Smart combination of design and nature
XU Xiaocheng (third from right) and his alumni took a group photo on the rooftop of B&B
As a brand that truly has an insight into user needs, Miyue Home Inn focuses on landscape selection, landscape creation and photography. During the visit, professional photographers also took many high-quality travel photos for alumni. Behind the exquisite travel photography is the precise insight of Miyue brand into the market and user needs. The female consumer groups have no resistance to their home stay design and internal punch points, afternoon tea and exquisite meals, as well as beauty photography services from all angles.
The teachers and alumni took a group photo on the seascape terrace
During the epidemic, the overall cultural and tourism industry was also affected by many factors, but XU Xiaocheng's alumni shared that the epidemic was also good for them, because this year, many people were unable to travel and vacation remotely due to the epidemic in various parts of the country, and more people were willing to choose mild vacations in and around the city. Miyue's series of Meisu just met this demand, and the upcoming May Day was also fully booked at one time.
Under the epidemic, the culture and tourism industry has been greatly affected, but as long as the positioning is correct, the content and service are constantly well done, and the in-depth user operation is added, the stable operation can be better maintained.
During the visit, alumni XU Xiaocheng shared with us the innovative Meipai high-end homestay business model of Miyue brand, as well as the innovation in location selection and operation mode:
The location of the first line of the Miyue brand, the unique design and the strategy of transformation and upgrading have enabled them to obtain more high-quality and unique landscape and high-end housing resources. The professional operation team and people's room have made their services more detailed and have better experience, which is also their core competitiveness that is different from other homestay operators.
In today's era, the consumption power of young people is reshaping all walks of life. Whoever can meet their personality, preferences, habits and needs will become an enterprise of the era and create unlimited value. The cultural, tourism, vacation and accommodation industry where Miyue is located is also undergoing great changes. Vacation replaces sightseeing. The new accommodation economy and lifestyle represented by non-standard homestay brands are booming. Hundreds of millions of new middle class and hundreds of millions of new consumer groups represented by the post-90s are rising rapidly. Changes in both supply and demand will profoundly affect people's travel and holiday choices in the future. Satisfying the needs of customers is the only reason for the existence and long-term development of Miyue.
When we open the platforms such as Xiaohongshu, Dianping or Ctrip, we can definitely see that users are spontaneously spreading Miyue's homestay. XU Xiaocheng's alumni said that they only produce content, not stream. That is to say, all communications originate from users themselves, which is far away from many brands.
Miyue also attaches great importance to the sense of employee experience. Only by being good to employees and making every employee happy to struggle and full of sense of harvest and value can employees serve customers with sincerity, and customers can give back to the enterprise with trust, thus forming a continuously strengthened positive cycle. In this positive cycle, enterprises, customers, employees and shareholders can each take their own advantages and complement each other.
Miyue brand homestay won honors
Miyue brand homestay has long occupied the top position of the public praise list and must-go list of all homestay brands, won many international famous design competition awards, owned seven popular stores, and arranged three popular destinations, and has occupied the main market of travel accommodation of the new middle class "Generation Z". Miyue's dream is to become a respectable Chinese holiday brand.
It can be seen that the magic weapon of Miyue's success is to achieve unlimited communication through meticulous management and operation, cooperation with social platform content operation and keen market demand insight, taking meticulous housekeeper service as the basic point, social communication, word-of-mouth effect, and private domain traffic as the marketing strategy, and through ingenious combination of natural residential building design and landscape interaction design, aiming at word-of-mouth fission, The rapid occupation of the vacancy in the Meipai hotel market has become a powerful dark horse in the current boutique hotel industry, and has successfully ignited the brand.
We look forward to seeing the birth of more new Miyue brand Meisu, and wish XU Xiaocheng's alumni a comfortable and prosperous life on their way to entrepreneurship!
Secretary HE Jun presented souvenirs of Shenzhen University to XU Xiaocheng's alumni
It is reported that the two enterprises visited on the same day have reached preliminary cooperation intentions. During the visit, some alumni and XU Xiaocheng have booked the holiday schedule of May Day in advance.
