On April 22, 2022, Secretary HE Jun of the College of Management went to Pingshan with 20 alumni to visit the company of ZHANG Kaisheng, an alumnus of the 1997 class-Shenzhen Zhongshenaidi Bedding Technology Co., Ltd.
A Review of the Event:
The visit was accompanied by ZHANG Kaisheng and the senior management team of Zhongshenaidi. At 9:00 in the morning, the visiting alumni first arrived at the headquarters of Zhongshenaidi Group in Pingshan. As soon as they entered the door, the employees in bright pink overalls received them warmly and felt their love for the corporate culture. Led by ZHANG Kaisheng, all the alumni arrived at the fifth factory in Huizhou at the first stop across the bridge. It is said that when the fifth factory was established, it once attracted many "spies" in the industry, all of whom wanted to enter the most advanced workshop in the industry to find out.
ZHANG Kaisheng led a visit to the mattress production process
In the workshop, the alumni saw the whole process of mattress production and processing, starting from a small spring and gradually forming a complete mattress. In the research and development process, the excellence of every link, such as big data support, market research and insights, can create the output of 3,000 new models every year. Zhongshenaidi has been very successful in the practice of lean production, and they have promoted it in every link. The combination of independent pocket springs and latex and other auxiliary materials are all bonded with food-grade hot melt adhesives, and the leading technologies in the industry such as compression packaging technology and flexible production chains have left a deep impression on people.
ZHANG Kaisheng said that China Deep Love is committed to becoming a global smart bedding supply chain brand, sharing healthy sleep with the world, and creating a business platform together.
Back at the headquarters factory, the alumni visited the mattress exhibition hall together. The teachers and alumni lay flat to experience various mattress products of Zhongshengaidi, and felt the cutting-edge technology of sleep. ZHANG Kaisheng gave humorous and professional explanations along the way, allowing alumni to learn how to judge the quality of a mattress, and even the materials and craftsmanship of craftsmen and masters in the industry.
In the end, ZHANG Kaisheng gave an in-depth sharing, introducing the development history of China Deep Love, the third brand positioning adjustment, and the concept of innovative supply chain brand.
After learning about Aidei's mattress OEM business, the teachers and alumni all hold a question for that with such a strong product and supply chain, why Zhongshengaidi hasn’t its own brand. ZHANG Kaisheng has a deep insight into this. He said, "We don't make consumer goods brands, but only focus on making high-quality supply chain brands and serving good furniture brands to achieve a win-win situation." He can clearly position himself and concentrate on doing one thing for many years. His answers gained everyone’s admiration. In order to reassure all customers, Zhongshengaidi will adhere to the pure manufacturing mode, not to be an independent C-end brand, and always adhere to the ODM foundry mode, and concentrate on serving all customers.
ZHANG Kaisheng popularizes sleep knowledge for everyone
Some time ago, ZHANG Kaisheng led the love team to carry out the third precise positioning: continuous focus on technology and R&D innovation. Instead of being a C-end brand, it focuses on B2B, B2G, ODM whole case OEM of upholstered bedding to provide international brand output and patent output empowerment, from R&D to manufacturing, to create a competitive professional and new manufacturing company in an all-round way.
Some alumni also raised questions, whether ZHANG Kaisheng opened such a large-scale production base in North China, East China, and South China based on order demand? He replied that this is a chicken-and-egg problem. He believes that if the market is identified and the business can be operated for a long time, it can gradually expand according to its own ability. His thinking fully reflects his mature strategic vision.
ZHANG Kaisheng explained the R&D and creation of products
In recent years, the epidemic has raged, and the real economy has borne the brunt. Under such an environment, has Love also been affected? The answer is yes, but surprisingly, they are affected positively. In the past two years, Aidi’s sales have increased by 30%-40% year after year. After the review, he believes that this is due to Aidi’s stable OEM model, no matter online or offline, domestic or foreign, any brand in the industry and any sales model The sales growth brought about can lead to the development of the foundry business, which made him firm in the clear positioning of the foundry. However, due to the recent impact of the epidemic on first-tier cities, the development of many customers has been restricted, and shipments have indeed declined. However, ZHANG Kaisheng expressed long-term optimism. He believes that it is even more important to polish his business model and improve the ability to resist risks in uncertain times and unstable times.
ZHANG Kaisheng also shared the achievements of Aidee in patented technology, organizational culture construction, and digital process. As early as 2017, Aidee was awarded the honor of national high-tech enterprise, and obtained invention patents, utility model technology patents, More than 70 appearance patents have been accumulated. Zhongshenai has also passed the certification of International Green Environmental Management Center, China Environmental Labeling Product Certification (Ten Ring Certification), IS09001, International Quality System, IS014001, International Environmental Protection System, etc. The company's production waste has been classified and sorted to achieve No waste gas, waste water, dust pollution. And it has become the main drafting unit of Shenzhen Standard for mattress spring soft mattress and vacuum compression (roll mattress) to formulate industry standards.
ZHANG Kaisheng shared in-depth sharing with visiting teachers and alumni
Why can love have a steady stream of innovation? It is because of love has been pursuing innovation. However, ZHANG Kaisheng has a very down-to-earth understanding of innovation. He believes that "we define every small progress as the innovation we want", "on the basis of the original, improve, improve, upgrade, and reorganize, so as to make products better and of higher quality. Better, lower cost, better selling, making production and management more efficient and faster.” It is the definition of innovation that Zhongxin loves. ZHANG Kaisheng is humble and wears simple clothes. The staff reminded him that he should replace his 13-year-old car, but he didn’t think it was necessary, and all the money should be invested in equipment. From him, we see the steady figure of an industrialist and doer.
In the interactive session, ZHANG Kaisheng also sincerely shared his personal entrepreneurial stories and entrepreneurial ideas. He has started his own business since he was in college. At first, he ran the restaurant "Red House" next to Shenzhen University (it used to be a fond memory of a generation of Shenzhen students), and later he opened a water plant. Later, he even worked in a large factory for in-depth study. His spirit of constant change and enterprising is worth learning from alumni. All these practical experiences have also laid a solid foundation for later entrepreneurship.
A group of alumni gained a lot from this visit, and it also aroused a lot of thinking and resonance. We deeply admire the entrepreneurial journey of ZHANG Kaisheng, and also learned the feelings and determination of a real entrepreneur. In such an impetuous, fragile and unstable era, the alumni are very excited to communicate with entrepreneurs with strategic vision and thought. We look forward to ZHANG Kaisheng alumni's love to go further and further on the road of professional supply chain brand and march towards success!
Introduction of interviewed companies
Zhongshenaidi Group is the largest leading enterprise in China that only makes 100% ODM of upholstered bedding. Since its establishment in 2005, it has created a "new OEM model" of China's mattress industry.
The group headquarters was established in Shenzhen, and seven production bases including Shenzhen headquarters, Tianjin, Huizhou, Jiaxing, and Luhe (in preparation) were established, with a total production area of 220,000 square meters, an annual production capacity of 1.5 million mattresses, and a soft bed , pillow, sponge factory, testing center, forming an independent closed-loop industrial chain. Zhongshenaidi Group takes "brand OEM, engineering support, and foreign trade export" as its three main businesses, serves customers wholeheartedly, and takes "continuous innovation, focus on quality, and continuous value-added for customers' brands" as its corporate strategic direction.
Zhongshenaidi is China's leading upholstered bedding supporting overall solution supply chain, focusing on serving major international and domestic home furnishing brands, professional "ODM OEM model", from market data to special customized research and development, products and customer channels. The perfect combination of attributes allows customers to have more market-competitive products and allows customers to continue to add value to their brands.
Introduction of visiting members
Academic Leaders
l HE Jun, Secretary of College of Management, Shenzhen University
l CHU Dazhi, Associate Professor, Department of Business Administration
l PAN Yanping Director of Innovation and Entrepreneurship Education Center
l LI Yun EDP Education Center Project Director
Alumni representative
l CHENG Zhitao
Class of 1986 Management
General Manager of Shenzhen Fushun Liquor Co., Ltd.
l ZHAO Ziming
Class of 1992 Management
Chairman of Shenzhen Yili Mineral Water Group Co., Ltd.
l Tam Wai Kwong
Class of 1995, real estate management
Chairman of Landsea Real Estate South China Regional Company
l DU Minmin
Class of 1999 Tourism Management
Vice President of Zhongke Tongchuang Supply Chain Management Company
l CHEN Jiwei
Class of 2003 Information Management
Founder of Shenzhen Xiangxin Life Technology Co., Ltd.
l CHEN Zhiqiang
2004 human resources
Shenzhen Hongmeng Asset Management Co., Ltd./Tunmeng Investment Co., Ltd.
Managing Director
l HUANG Xiaoying
Class of 2006 Human Resources
Executive Director of Shenzhen Dechangyu Plastic Products Co., Ltd.
l LUO Dongcheng
Class of 2006 Business Administration
President of Shenzhen Chitu Investment Co., Ltd.
l HU Tao
Class of 2007 Administration
Deputy General Manager of Ruihua Health Insurance Shenzhen Branch
l MA Junlong
Class of 2008 Marketing
Vice President of China Everbright Bank Shenzhen Henggang Sub-branch
l HONG Kaisheng
2008 human resources
General Manager of Shenzhen Kuntai Investment Co., Ltd.
l XU Xiaocheng
Class of 2009 Marketing
Shenzhen Shengshi Pengcheng Tourism Development Co., Ltd.
Chairman of Shenzhen Miyue Cultural Tourism Development Co., Ltd.
l ZHUANG Fafa
Class of 2009 Marketing
President of Shenzhen Mark Industrial Co., Ltd.
l HAN Rong
Class of 2017 Business Administration
Founder of Shenzhen Shenxiang Culture Media Co., Ltd.
