On the evening of December 30, 2020, the third Management Practice Micro Forum of SZUCM, with the theme of "Amanbo's Digital Marketing Innovation in Africa ", was successfully held live online. Mr. Liao Xuhui, chairman and also the founder of the Amanbo company, was invited. A total of eight teachers of our college participated as dialogue guests. This forum was hosted by Professor Pan Yanchun, Vice Dean of the College of Management.

    Mr. Liao Xuhui started from “What We Know About Africa” and introduced the local conditions and customs in Africa, the diversified origin of race and religion and the current situation of economy and trade in there. In light of Amanbo’s growth process and operational experience, he expatiated on how to face up the new challenges in the post-epidemic period so as to seize the marketing opportunities and how to innovatively adopt and extend OSO, the three-dimension marketing strategy to perform digital foreign trade and finalize a global digital ecosystem.

    After his brilliant speech, the teachers, eight dialogue guests, raised doubts and gave suggestions, covering management mode, business “cloud” philosophy, strategy management, innovation and entrepreneurship, law, customer relationship management, international commerce and economic demand.

    The forum lasted more than two hours and came to its successful end. It was almost with all reluctance for everyone to call it a night. Regarding the thriving Blue Ocean Market in Africa and the competitive OSO marketing strategy, Amanbo holds hopes on its bright future, anchored on the scale of digitalization and big data innovation.