Report Title (I): Discussion on Several Scientific Issues in Smart Marketing

Speaker: Professor Chang Yaping

Time: January 6, 2025 (Monday) 9:00 AM - 10:00 AM

Venue: Room A203, Mingli Building

Report Title (II): Experience in National Fund Application

Speaker: Professor Chang Yaping

Time: January 6, 2025 (Monday) 10:00 AM - 11:00 AM

Venue: Room A203, Mingli Building

Speaker's Biography

Chang Yaping is a second - level professor and teaching master at Huazhong University of Science and Technology. He is also the head of the Marketing Department and an expert with special allowance from the State Council. He has presided over two key projects and three general projects of the National Natural Science Foundation of China. He has published 53 academic papers in SSCI and SCI journals such as "Journal of the Academy of Marketing Science", "Journal of Business Ethics", "Journal of Service Research", and "Journal of Business Research". Among them, 40 are in JCR Zone 1. His papers have been cited a total of 1,745 times, with the highest citation of a single paper being 237 times, and his H - index is 19. He has also published 54 papers in CSSCI journals such as "Journal of Management Science", "Systems Engineering - Theory & Practice", "Nankai Business Review", and "Acta Psychologica Sinica", with a total citation of 4,073 times and the highest citation of a single paper being 238 times.

He has presided over and completed 58 enterprise consulting and advisory service projects, mainly involving the "digital and intelligent" transformation of enterprises, the promotion of new technologies, "omni - channel" operation, entrepreneurship guidance, and transformation, reorganization and governance design. Two of these projects have won the second - prize of scientific and technological progress in Hubei Province and Inner Mongolia Autonomous Region.

All interested facultyand studentsare welcome to attend!