Sept. 10, 2025 – Three cases submitted by Shenzhen University (SZU) MBA Education Center have been named "Key Cases" in the 16th session of China’s Top 100 Outstanding Management Cases, the highest honor in the nation’s management case field, which is incorporated into the Ministry of Education’s discipline evaluation indicators (C5 indicator) and MBA program assessment system (C1 indicator) .
Organized by the China Management Case Sharing Center (CMCC) under the guidance of the National Steering Committee for Postgraduate Education in Business Administration, this year’s selection launched on March 19 and attracted 1,812 submissions from 195 institutions nationwide. After rigorous anonymous review and expert panel voting adhering to principles of openness, fairness and impartiality, only 29 Key Cases across 8 projects from 7 universities were finalized .
SZU’s award-winning cases, all focusing on EHang Intelligent’s low-altitude economy practices, include:
Spreading Wings to Break Through the Sky: How EHang Intelligent "Unlocks" Institutional Legitimacy for the Low-Altitude Industry by Zeng Xianju, Bi Wanye, Yan Jiangbing, Pan Yanping (Corresponding Author), Jia Yibo
Riding Wind and Clouds: The Technological Commercialization Code of EHang Intelligent from Tech Breakthrough to Scenario Expansion by Zeng Xianju, Liang Liuzhen, Jia Yibo, Chen Xue (Corresponding Author), Yan Jiangbing
Symbiotic Ecosystem with Linked Wings: EHang Intelligent’s "Four-Dimensional Driven" Low-Altitude Industry Ecosystem by Zeng Xianju, Zhou Tingwei, Yan Jiangbing, Jia Yibo (Corresponding Author), Zeng Kai
Since first participating in 2010, SZU’s School of Management has accumulated 33 cases in the national Top 100 series and won the "Best Organization Award" eight times, ranking among the nation’s leading institutions. "We will continue advancing case teaching and development, strengthening corporate collaborations to deliver more high-quality cases," the school stated.
