On September 14, 2025, the Shenzhen University MBA team achieved outstanding results at the 11th National Management Case Elite Competition – South China Division, held at Harbin Institute of Technology (Shenzhen). Under the guidance of advisors Dr. Wei Xia and Dr. Luo Qinfang, the team was awarded the "Best Rookie Team Award," while MBA student Zhang Chenwei received the "Best Style Award."

The competition, organized by the China Management Case-Sharing Center and the CMRA, challenged participants to analyze a real-world business case within 60 hours. The Shenzhen University team delivered a well-structured presentation, showcasing strong analytical skills and practical solutions for the case "Revitalizing a Time-Honored Brand: The Rebranding Journey of Haihe Dairy."

Their performance demonstrated a seamless integration of management theory and practice, earning high praise from the judges.

Congratulations to the 10 MBA students for their remarkable achievement. We look forward to more successes in the future!