RESEARCH FIELD

Customer satisfaction, Key customer relationship management, Social media etc.

EDUCATION BACKGROUND

PhD        University of North Carolina at Chapel Hill (year 1998 to year 2004)
Master      Stanford University (year 1994 to year 1996)
Bachelor    Tunghai University (year 1988 to year 1992)

TEACHING

The Social Science Methodology, Commercial Relationship (Graduate)

Customer relationship management (MBA)

RESEARCH

1.Peer Reviewed International Journal Publications

Feng, Wenting, Yang, Morgan X, Yu, Irina Y, and Tu, Rungting. When positive reviews on social networking sites backfire: the role of social comparison and malicious envy. Journal of Hospitality Marketing & Management, 2021, 30(1): 120-138.

Feng, Wenting, Tu, Rungting, and Hsieh, Peishan. Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements. Journal of Retailing and Consumer Services, 2020, 57: 102229.

Zhu, Huawei, Tu, Rungting, Feng, Wenting, and Xu, Jiaojiao. “The Impacts of Evaluation Duration and Product Types on Review Extremity”, Online Information Review, 2019, 43(5):694-709.

Muhammad, Amin, Wu, Jianfeng, and Tu, Rungting. “Signaling Value of Top Management Team Evidence from Chinese Initial Public Offerings on US Markets”, Chinese Management Studies, 2019, 13(3), 531-549.

Lin, Cheryl, Rachel, Clark, Tu, Pikuei , Tu, Rungting, Hsu, Ya-Jungand Nien, Hsiao-Ching. “The Disconnect in Hepatitis Screening: Participation Rates, Awareness of Infection Status, and Treatment-Seeking Behavior”, Journal of Global Health, 2019, 9(1):1-10.

Feng, Wenting, Tu, Rungting, Lu, Tim, and Zhou, Zhimin. “Understanding Forced Adoption of Self-Service Technology: The Impacts of Users’ Psychological Reactance”, Behavior & Information Technology, 2019, 38(8):820-832.

Tu, Rungting, Hsieh, Peishan, and Feng, Wenting. “Walking for Fun or for ‘Likes’? The Impacts of Different Gamification Orientations of Fitness Apps on Consumers’ Physical Activities”, Sport Management Review, 2018, 22(5), 682-693.

Tu, Rungting, Feng, Wenting, Lin, Cheryl, and Tu, Pikuei. “Read into the Lines: The Positive Effects of Queues”, Journal of Service Theory and Practice, 2018, 28(5):661-681.

2.Peer Reviewed Chinese Journal Publications

Feng, Wenting, Peng, Siqing, Tu, Rungting, and Zhou, Zhimin. When the "bad group" says good things for the brand: the influence of social media word of mouth publishers on brand stereotypes, East China Economic Management, 2019,33(5):132-140(in Chinese).

Feng, Wenting, Peng, Siqing, and Tu, Rungting. The moderating effect of brand stereotypes on avoiding the negative effects of reference groups -- from the perspective of 'good' brands meeting 'bad' groups, Enterprise Economy, 2018,37(7):12-20(in Chinese).

Tu, Rungting, Ge, Jingyao, and Feng, Wenting. The moderating effect of reference groups on positive word of mouth, Enterprise Economy, 2018,37(10):127-133(in Chinese).

Feng, Wenting, Tu, Rungting, and Zhou, Zhimin. Consumers’ Adoption Behaviors for High-tech Product: Simultaneous Effects of Technology Acceptance and Innovation Resistance, Technology Economics, 2018,37(6):16-24(in Chinese).