RESEARCH FIELD

Unstructured Data (Image, Video, Text, etc.) Analytics and Its Application in Marketing Research, Bayesian Statistics, Machine Learning and Deep Learning

EDUCATION BACKGROUND

Postdoctor      Fudan University (year 2014 to year 2017)

Ph.D           The Chinese University of Hong Kong (year 2006 to year 2009)

Master         Southeast University (year 2003 to year 2006)

Bachelor       Henan University (year 1999 to year 2003)

TEACHING

Big Data Marketing, Innovative Thinking (Logical Creative Thinking Methods), Business Statistics, Marketing Management

RESEARCH

1.Peer Reviewed International Journal Publications

Lu, Shasha, Kim, Hye-Jin, Zhou, Yinghui, Xiao Li and Ding Min (2022), "Audio and Visual Analytics in Marketing and Artificial Empathy", Foundations and Trends® in Marketing, 16(4), 422-493.

Zhou, Yinghui, Lu, Shasha, and Ding, Min (2020), “Contour-as-Face Framework: A Method to Preserve Privacy and Perception”, Journal of Marketing Research: 57(4), 617-639.

2. Peer-reviewed Academic/ Professional Meeting Proceedings

“Modelling Preferences for Visual Products from Eye Gaze Path,” The 41st Marketing Science Conference, Rome, Italy, Jun. 20-22, 2019.