June 13, 2025, Shenzhen – College of Management and Seeing Numbers co-hosted a Channel Management Seminar, where Credamo’s head Kai Bin decoded how business thinking drives growth.
"Insight into Business Thinking Drives Business Growth"
A practical business mindset is vital for seizing market opportunities and overcoming entrepreneurial hurdles. At the seminar, Mr. Kai Bin, Peking University doctoral graduate and Credamo co-founder, shared how to cultivate this mindset through real-world case studies.
Kai Bin’s Academic and Industry Expertise
As a former Shenzhen University faculty member, Bin merged academic rigor with commercial experience. He opened the lecture by dissecting Ruixing Coffee’s supply chain, highlighting the "reverse derivation from origins" approach as the core of business analysis.
Credamo’s Rise from Startup to Industry Disruptor
In 2019, Bin and computer science expert Yao Kai launched Credamo to solve social science research’s data collection pains. The platform initially struggled, with just 600 RMB in first-month revenue and minimal followers.
Breaking Through: From Fear to First Users
Bin overcame the "acquaintance barrier" by pitching Credamo to Peking University tutors. Its value—streamlining payments and cutting labor costs—won a national research project, securing the first user base. A technical glitch sending 5,000 questionnaires unexpectedly validated the "cash incentive" model, leading to Credamo’s transparent "15% profit + real-time withdrawal" framework.
Industry Impact: Cost Cuts and Competition Shifts
Credamo’s innovation forced rivals like Questionnaire Star to accelerate updates and slashed Shenzhen sample costs from 70 RMB to 5 RMB. The platform now spans psychology experiments, corporate research, and even pandemic public health data collection.
Three Key Business Principles
Bin outlined three strategies:
Product Iteration: "Initial launches are 10% complete; user feedback drives refinement."
Sinking Market Focus: Mining opportunities from graduate employment and other real-world issues.
Academic-Commercial Synergy: A Peking University tutor’s top-journal paper using Credamo data proved the tool’s dual value.
Q&A: Tackling College Student Engagement
On attracting students, Bin admitted budget constraints remain a hurdle, though "random red packet" incentives have helped. "We’re innovating to bridge the gap," he said.
Conclusion: Value in Solving Real-World Problems
Credamo’s story shows business success stems from addressing societal needs. "True innovation unites social good and profit," Bin emphasized, offering a roadmap for entrepreneurs.
