INTRODUCTION TO THE UNIVERSITY AND COLLEGEShenzhen University (SZU) which is based in Shenzhen, China's first Special Economic Zone and a key city in the Guangdong-Hong Kong-Macau Greater Bay Area, is established in 1983 with the approval of the Ministry of Education. In the past four decades, sticking to the motto of “self-reliance, self-discipline, self-improvement” and implementing a high-...
In a move to bridge academia and industry, TELLUS Group hosted MBA faculty and students from Shenzhen University for a corporate immersion event at its ShuiBei Gold Jewelry Industrial Park on April, 12th, 2025.The delegation toured key facilities including the Jewelry Mansion retail floors, Yidalong Gold Art Gallery, and Guorun Designer Museum, witnessing first-hand the company's innovative app...
April 6, 2025, Tampa, Florida, USA - The AACSB (Association to Advance Collegiate Schools of Business), the world's largest business education alliances, announced that our college's “To Alleviate Poverty in Rural Areas” program has won the 2025 AACSB “Innovations That Inspire” award. We became the fifth business school in China to receive this award, marking another international recogniti...
Recently, Dr. Xingyu Chen’s research team from the College of Management at Shenzhen University published a business case entitled “The Coming One: Revitalizing the Brand of a Variety Show” in the globally renowned Ivey Case Center. Dr. Xingyu Chen is the first author of this case, and the other collaborative authors include Dr. Ling Jiang who is currently an assistant professor at York Univ...
an MBA team from our college, was invited to participate in Hong Kong Techaton+ Competition after winning the second place in 929 Sino-Portuguese Innovation Challenge. In this competition, Huang Kaishan mentor from SZU Dual Creation Center gave careful guidance to the team, and Mr. Li Ze, the head of MBA Class 2024, led the team, which consisted of six students,...
Asia-Pacific Marketing Academy Annual Conference (APMA) 2025Call for PapersIn the era of rapid digital economic development and fast-changing market demands, exploring how new technologies can empower marketing innovation and enhance enterprises' competitiveness in domestic and international markets is a significant and urgent issue for businesses in the Asia-Pacific region. The Third Asia-Paci...
On the afternoon of January 4, 2025, under the leadership of Associate Professor Zhang Lei, MBA students from Shenzhen University's College of Management visited Red Action Vision Cultural Communication Co., Ltd. in Shenzhen. The purpose of this visit was to gain a deep understanding of the operational model of the cultural entertainment industry and to listen to a lecture by an industry expert...
The College of Management successfully held its annual Interdisciplinary Team Research Project Review Meeting on December 31, 2024, reflecting the current emphasis on interdisciplinary collaboration within academia. The core objective of this review meeting was to comprehensively evaluate and acknowledge the outstanding achievements of interdisciplinary research projects within our college, whi...
On the afternoon of December 23, 2024, under the organization of the College of Management, our university's " Famous Teachers Enter High School " event was held at Foshan No. 3 Middle School. Associate Professor Zhang Haodi from the College of Computer and Software Engineering delivered an engaging lecture titled "The New Era of Artificial Intelligence: Opportunities and Challenges Brought by ...
Shenzhen University's College of Management and Tsinghua University's School of Economics and Management co-hosted the "Excellence Business Management Case Workshop (2024 Shenzhen Station)" on December 7, 2024. The event aimed to innovate business management teaching methods, enhance the development and teaching level of case studies, attract more experts to participate in case teaching and dev...
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