June 20, 2025 (Shenzhen)– A delegation from Shenzhen University's College of Management, comprising faculty members and MBA alumni, visited BYD's global headquarters in Pingshan District on June 6, 2025, as part of the school's "20+8" industrial cluster series tour. Led by Feng Yuanyue, a member of the School of Management's Party Committee, the visit offered an in-depth exploration of BYD's technological advancements and business landscape, fostering dialogue on potential industry-university-research collaboration.
A Journey Through BYD's Innovation Ecosystem
The delegation toured BYD's exhibition hall, tracing the company's evolution from a battery manufacturer founded in 1994 to a global leader in new energy vehicles (NEVs) and high-tech solutions. Highlights included demonstrations of core technologies such as the Blade Battery, DM-i Super Hybrid System, and e-platform 3.0, which underpin BYD's role in shaping Shenzhen's "20+8" industrial cluster policy focused on emerging sectors.
Visitors also explored BYD's patent wall, showcasing its technological edge in NEVs, battery R&D, smart transportation, and rail transit. The tour concluded with a showcase of BYD's full vehicle lineup, from premium brands like Yangwang to the mass-market Ocean Series, illustrating its global market strategy—with exports to over 100 countries and regions as of April 2025.
Collaborative Dialogue on Innovation
In a subsequent symposium hosted by Peng Yongfen, Executive Vice President of Shenzhen University MBA Alumni Association, both sides engaged in lively discussions. Feng Yuanyue emphasized the importance of strengthening cooperation in talent cultivation, scientific research, and internships, while Li Yun, Director of the Alumni Affairs Office, shared the university's alumni engagement vision.
BYD representatives Ma Xutong and Gu Xiaoxia outlined the company's global footprint, from NEV market expansion to international battery applications. Attendees probed topics including sales models, HR management, export challenges, and brand strategies. Huang Xiaolin, Deputy Director of BYD's Brand and PR Department, underscored the company's commitment to its "tech-driven, global, sustainable" ethos as a cornerstone of its international brand building.
Sealing Partnerships for Future Growth
The visit concluded with a gift exchange between Huang Xiaolin and Feng Yuanyue, symbolizing the deepened collaboration. For Shenzhen University, the tour provided first-hand insights into industry trends, while BYD highlighted its role in driving Shenzhen's new energy sector. Such initiatives aim to bridge academic research with industrial needs, fostering innovation for a green global future.
BYD's technological breakthroughs (e.g., Blade Battery, DM-i system) underpin its status as a global NEV sales leader.
The visit reinforced synergies between Shenzhen's "20+8" industrial policy and corporate innovation.
Industry-university collaboration focuses on talent development, tech transfer, and global market insights.
