The Token-Effort Effect: How Minimal Redemption Effort Increases Price Promotion EffectivenessAssociate Professor Kuangjie ZHANG, Nanyang Technological UniversityDate: September 25th, 2023Time: 15:30-17:00 p.m. Venue: A203 Mingli building, Lihu Campus, SZUHost: Associate Professor Xingyu CHEN, Department of Marketing, College of Management, Shenzhen UniversityAbstractThis research documents how...
On September 9, 2023, the 22nd AMBA&BGA Business School Capacity-Building workshop was held in Chengdu. The meeting was convened by Professor Wang Chongming, the general director of AMBA&BGA Accreditation Association in China, a senior professor of Humanities and Social Sciences at Zhejiang University, a special expert in Zhejiang Province, and the director of the global entrepreneurship resear...
Globalization Trends and Changes in Supply Chains and Countermeasures for Chinese EnterprisesLu Long, Vice President of Lianpai Automotive Group, USADate: June 17, 2023Time: 18:00p.mVenue: Lecture hall 3, Huixing Building (Science and Technology Building), Yuehai Campus, Shenzhen Universit
Practice-oriented management research: Case collection and case developmentAssociate Professor Shan Yu, Dongbei University of Finance and EconomicsDate: June 9, 2023 (Friday)Time:10:00 am -12:00 pmVenue: A302, Mingli Building, Xili Campus, Shenzhen UniversityHost: Dr. Pan Yanping, Director of Innovation and Entrepreneurship Education Center, SZUCMSpeaker's BiographyShan Yu, PhD candidate jointl...
Research on the innovation of smart health service model and collaborative governance mechanismProfessor DENG Zhaohua, Huazhong University of Science&TechnologyDate: May 19, 2023Time: 10:00 a.m.Venue: A205 Mingli building, Lihu Campus, SZUAbstractThe rapid development of digital intelligence technology provides a new opportunity for the construction of new smart health service mode.Health serv...
Quality control method based on engineering model and industrial big dataProfessor DU Shichang, University ofShaihai Jiao Tong UniversityDate: May 12, 2023Time: 14:00 - 16:00 p.m.Host: Associate Professor CHU Xianghua, Department of E-Commerces, SZUCMVenue: Online, Tencent Meeting:413-336-278Meeting Link: Please scan the QR code belo
On March 25th, the 399th Session of 400 Academic Activities for the 40th Anniversary Celebration of Shenzhen University was successfully held online. The lecture was delivered by Professor ZHOU Nan. The theme of this lecture was Three Realms of MBA: Influence, Cohesion, and Vitality. Professor HE Heping, the director of the MBA Center presided over the meeting, with over 180 participants onlin...
MBA management skills seminars were successfully launchedA three-day MBA management skills seminar was held on February 18th (Saturday), February 19th (Sunday), and February 25th (Saturday) at the Shenzhen University Xili Campus in the Shouzhong Building and Sifang Building. The keynote speakers for this management skills seminar included Professor Liu Jun, Ma Xinchuan, Lin Xin, Li Li, Yin Yami...
The HRM New Knowledge Forum (No. 56) was successfully held On December 1, 2022, the HRM New Knowledge Forum (No. 56) was successfully held. The keynote speaker was Professor Cheng Dejun from department of Human Resources Management, Nanjing University Business School. Professor Cheng Dejun had published more than 50 papers in authoritative journals such as Management World, China Industrial Eco...
The Enlightenment Forum (No. 65) was successfully held offline On November 16, 2022 (Wednesday), the offline lecture of the Enlightenment Forum (No. 65) of the Department of Business Administration was successfully held in MingLi A402. The guest speaker of this lecture was JIANG Qijie, assistant professor of College of Management, Shenzhen University. His main research areas were tourism destin...
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