RESEARCH FIELD

Management Information System, Intelligent Decision-making System, Digital Media User Behavior, Educational Technology Innovation, etc

EDUCATION BACKGROUND

PhD City University of Hong Kong (2013-2018)

Bachelor City University of Hong Kong（2009-2013）

TEACHING

1. Courses

Introduction to Data Science, Business Ethics and Social Responsibility, Lean Strategies and Psychological Applications in Entrepreneurial Marketing

2. Awards

The 12th National College Student E-commerce "Innovation, Creativity and Entrepreneurship" Challenge, Shenzhen University level Competition, the 12th National College Student E-commerce "Innovation, Creativity and Entrepreneurship" Organizing committee, excellent tutor,2022.05

The 12th National College Student E-commerce "Innovation, Creativity and Entrepreneurship" Challenge, Shenzhen University level Competition, the 12th National College Student E-commerce "Innovation, Creativity and Entrepreneurship" Organizing committee, excellent tutor, 2022.05

The first prize of Shenzhen University Teaching Achievement Award in 2021, 2021

The title of "Excellent Instructor" in the Innovation and Entrepreneurship Training Program for College Students in Guangdong Province in 2019, 2019

RESEARCH

1.Peer Reviewed International Journal Publications

Geng, Shuang, He, Xiaofu, Wang, Yixin, Wang, Hong, Niu, Ben and Kris M. Law. Multi-criteria Recommendation based on bacterial foraging optimization. International Journal of Intelligent Systems, 2022,37(2):1618-1645.

Geng, Shuang, Li, Tongmao, Ye, Qiongwei and Yang, Xiaofeng. A New Conservative Allen-Cahn Type Ohta-Kawaski Phase-Field Model for Diblock Copolymers and Its Numerical Approximations. Advances in Applied Mathematics and Mechanics, 2022,14(1):101-124.

Tan, Yingsi, Geng, Shuang, Katsumata Sotaro and Xiong Xiaojun. The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing. Journal of Retailing and Consumer Services, 2021,63(Jul).

Geng, Shuang, Yang, Pianpian, Gao, Yun, Yang, Congcong and Tan, Yingsi. The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust. Computers in Human Behavior, 2021,122(Sep):106834.

Huang, Miaojia, Law Kris M Y, Geng, Shuang. Niu. Ben and Kettunen Pekka. Predictors of waste sorting and recycling behavioural intention among youths: Evidence from Shenzhen, China and Turku, Finland. Waste Management & Research, 2021,40(6):734242X211036254-734242X211036254.

Geng, Shuang, Niu, Ben, Feng, Y.Y., Yang, B and Huang, M.J. Understanding learners’ focal points and sentiment in MOOC reviews: an aspect and sentiment mining approach based on machine learning and SC-LIWC. British Journal of Education Technology, 2020(Jul).

Geng, Shuang, Tan, Lijing, Niu, Ben, Feng, Yuanyue and Chen, Li. Knowledge Recommendation for Workplace Learning: A System Design and Evaluation Perspective. Internet Research, 2019,30(1):243-261.

Rana Muhammad Sohail Jafar, Geng, Shuang, Wasim Ahmad, Niu, Ben and Felix T.S. Chan. Social media usage and employee’s job performance. Industrial Management & Data Systems, 2019,119(9):1908-1925.

Niu, Ben, Yi, Wenjie, Tan, Lijing, Geng, Shuang and Wang, Hong. A Multi-objective Feature Selection Method Based on Bacterial Foraging Optimization. Natural Computing, 2019(Jul):1-14.

Kris M.Y. Law, Geng, Shuang and Li, Tongmao. Student Enrollment, Motivation and Learning Performance in A Blended Learning Environment: The Mediating Effects of Social, Teaching, and Cognitive Presence. Computers & Education, 2019,136:1-12.

Geng, Shuang, Kris M. Y. Law and Niu, Ben. Investigating Self-Directed Learning and Technology Readiness in Blended Learning Environment. International Journal of Educational Technology in Higher Education, 2019,16(1):1-22.

Geng, Shuang, Kong Bieng Chuah, Kris M. Y. Law, Che Keung Cheung, Y. C. Chau and Rui, Cao. Knowledge Contribution as a Factor in Project Selection. Project Management Journal, 2018,49(1):25-41.

Kris M. Y. Law and Geng, Shuang. How innovativeness and handedness affect learning performance of engineering students? International Journal of Technology and Design Education, 2019,29(4):897-914.

2.Peer Reviewed Chinese Journal Publications

Geng, Shuang, He, Yuqin, Xu, Xin, Niu, Ben. Comparing Omcial Projected and Public Perceived Images of Festival Events with Tbxtual Compositional Distance. Data Analysis and Knowledge Discovey, 2022,6(6):115-127.

Geng, Shuang, Yang, Chen, Niu, Ben, Yi, Wenjie and Liu, Lei. A Semantic Query Extension Method for Enterprise Information Retrieval[J]. Journal of the China Society for Scientific and Technical Information, 2019,38(07):742-749 (in Chinese).

3.Peer-reviewed Academic/ Professional Meeting Proceedings

“Multi-criteria Recommender Systems Based on Multi-objective Hydrologic Cycle Optimization,” International Conference on Swarm Intelligence, Chiang Mai, Thailand, Jul. 26-30, 2019.

“Research on Entrepreneurship Education Development in Japanese Universities- Taking Sojo University as an Example,” The 2nd International Conference on Education Research and Policy , Shanghai, China, May. 24-27, 2019.

“A Comprehensive Evaluation: Water Cycle Algorithm and Its Applications,” Conference on Bio-Inspired Computing: Theories and Applications, Beijing, China, Nov. 2-3, 2018.

“Research Optimization on Logistic Distribution Center Location Based on Improved Harmony Search Algorithm,” International Conference on Swarm Intelligence, Shanghai, China, Jun. 17-22, 2018.

“Project Management SPOC with Animation,” 2017 IEEE 6th International Conference on Teaching, Assessment, and Learning for Engineering (TALE), IEEE, HongKong, China, Dec. 12-14,2017.

4.Books/ Textbooks/Translations

Niu, Ben, Geng, Shuang, Wang, Hong. Introduction to Data Science, China Economics Publishing House, 2022.02

Kris M. Y. Law, Andrew W.H. Ip, Brij B. Gupta, Geng, Shuang. Managing IoT and Mobile Technologies with Innovation, Trust, and Sustainable Computing, Taylor & Francis Group，2021.05.

Wu, Xusheng, Lin, Denan, Ouyang, Zhaolian, Zhang, Zhiqun, Geng, Shuang, Zheng, Jing, Zhong, Xiaoru and Liu, Zhen. Shenzhen Medical Device Innovation Development Report. Shenzhen Press Group Press, 2021.

Kris M. Y. Law, Andrew W.H. Ip, Brij B. Gupta, Shuang Geng. Managing IoT and Mobile Technologies with Innovation, Trust, and Sustainable Computing. Taylor & Francis Group, 2021

Niu, Ben, Wang, Hong and Geng, Shuang. Theory and Practice of Novel Microflora Feature Selection Algorithm. Science Press, 2020.