RESEARCH FIELD

Marketing, Brand Management

EDUCATION BACKGROUND

PhD           Sun Yat-Sen University (year 2000 to year 2003)
Master        Sun Yat-Sen University (year 1998 to year 2000)
Bachelor      Jiangxi University of Finance and Economics (year 1994 to year 1998)

TEACHING

Research on Consumer Behavior (Doctorate)

Research on Brand Management (Graduate)

Brand Management, Cultural Brand Management (MBA)

Brand Management, Creative Methods, Marketing, B2B Marketing (Undergraduate)

PRACTICE

Working Experiences

2016.1-Now  Executive member Chinese Marketing Association of Universities；

2016.5-Now  Executive member, Marketing Professional Committee of China Management Modernization Research Association;

2017.7-Now  Vice President, Guangdong Marketing Institute;

2015.1-Now  Associate Dean, College of Management, Shenzhen University

RESEARCH

1.Publications

1.1 Peer Reviewed International Journal Publications

Lin, Jialing, Zhou, Zhimin. The positioning of green brands in enhancing their image: the mediating roles of green brand innovativeness and green perceived value", International Journal of Emerging Markets, Vol. 17 No. 6, pp. 1404-1424.

Zhou, Zhimin, Wang, Rixiang, and Zhan, Ge. Cultivating consumer subjective well-being through online brand communities: A multidimensional view of social capital, Journal of Product & Brand Management, 2022, 31(5): 808-822.

Zhou, Zhimin, Ding Yi, Feng, Wenting, and Ke, Nianman. Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background，Journal of Business Research，2021, 130(June): 364-375.

Zhou, Zhimin, Zheng, Fucheng, Lin, Jialing, and Zhou, Nan. The interplay among green brand knowledge, expected eudaimonic well-being and environmental consciousness on green brand purchase intention, Corporate Social Responsibility and Environmental Management, 2021, 04, 28(2): 630-639.

Zhang, Ning, Zhou, Zhimin, Zhan, Ge, and Zhou, Nan. How does online brand community climate influence community identification? The mediation of social capital, Journal of Theoretical and Applied Electronic Commerce Research, 2021,03,16(4): 922-936.

Jian, Yufan, Lin, Jialing, and Zhou, Zhimin, The role of travel constraints in shaping nostalgia, destination attachment and revisit intention: The moderating effect of prevention regulatory focus, Journal of Destination Marketing & Management,2021,03, 19: 100516.

Lin, Jialing, Zhou, Zhimin and Civilai Leckie. Green brand communication, brand prominence and self-brand connection, Journal of Product & Brand Management, 2020, 11, 30(8): 1148-1161.

Zhou, Zhimin, Zhan, Ge, and Zhou, Nan. How does negative experience sharing influence happiness in online brand community? A dual-path model, Internet Research, 2020, 04, 30(2): 575-590.

Majeed, Salman, Zhou, Zhimin, and Haywantee Ramkissoon. Beauty and Elegance: Value Co-Creation in Cosmetic Surgery Tourism, Sage Open, 2020 (April-June): 1-15.

Majeed, Salman, Zhou, Zhimin, Changbao Lu, and Haywantee Ramkissoon. Online tourism information and tourist behavior: A structural equation modeling analysis based on a self-administered survey, Frontiers in Psychology, 2020, 11(April): 248.

Chen, Ruixia, Zhou, Zhimin, Battle Hymn, Zhou Nan. The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty: The mediating role of destination brand engagement, Journal of Destination Marketing & Management, 2020,15(March): Article 100402, 1-11.

Xue, Jianping, Zhou, Zhimin, Zhang, Liangbo, Salman Majeed. Do brand competence and warmth always influence purchase intention? The moderating role of gender, Frontiers in Psychology, 2020, 11(February): 248.

Jian, Yufan, Zhou, Zhimin, Zhou, Nan. Brand cultural symbolism, brand authenticity, and consumer well-being: The moderating role of cultural involvement, Journal of Product & Brand Management, 2019.08, 28(4): 529-539.

Zhou, Zhimin, Zhan, Ge. Mobile Internet and Consumer Happiness: The Role of Risk, Internet Research, 2018.06, 28(3): 785-803.

1.2 Peer Reviewed Chinese Journal Publications

Jian, Yufan, Zhu, Liya and Zhou, Zhimin. The Mechanism of Brand Alliance Attitude Toward Cross-over Co-development: Based on the Perspective of Consumer Inspiration Theory. Nankai Business Review, 2021.24(2).225-236 (in Chinese).

Yuan, Jingbo, Zhou, Zhimin and Zhou, Nan. Product Market Competition, Market Fragmentation and Corporate Misbehavior [J]. Journal of Industrial Engineering and Engineering Management, 2021, 35(2): 81-92 (in Chinese).

Zhou, Zhimin, Wang,Rixiang and Zhang, Ning. Influence of Social Capital in Online Brand Communities on the Consumer’s sense of Well-being. Journal of Business Economics, 2020,11, (11): 74-86 (in Chinese).

Zhou, Zhimin, Chen, Ruixia and Jian, Yufan. Dimension, Formation and Influence of Brand Well-being-A study Based on Grounded Theory. Modern Finance and Economics-Journal of Tianjin University of Finance and Economics, 2020.03, (3):19-34 (in Chinese).

Yuan, Jingbo, Zhou, Zhimin and Zhou, Nan. Firm Competitive Action, the Category of Rivals and Sales Performance after Deregulation [J]. Journal of Management World, 2019.06, (6): 179-192 (in Chinese).

Zheng, Ling, Zhou, Zhimin, Chen, Ruixia. The Impact Mechanism of Escapism Experience on Consumer Well-being. Luojia Management Review, 2019.09,(3): 154-174 (in Chinese).

Jian, Yufan, Zhou, Zhimin. The Influence of Pop Culture in the Advertising Activities of Time-honored Brands on Brand Authenticity: A Mediation Model. Journal of Business Economics, 2019.05,(5): 57-68 (in Chinese).

Zhou, Zhimin, Lu, Jiaqi, Zheng, Ling. The Impact of Interactivity of Gamified-application on the Continued Use Intention of Mobile APP——Perceived Consistency as a Moderating Effect. Collected Essays on Finance and Economics, 2019.02, 243 (2): 96-104 (in Chinese).

Chen, Ruixia, Zhou, Zhimin. Influence of Authenticity Perception of Culture Tourism on Tourists' Loyalty: The Mediating Effects of Tourists' Well-being. Journal of Business Economics, 2018.01,(1): 61-74 (in Chinese).

1.3 Peer-reviewed Academic/ Professional Meeting Proceedings

Zhou, Zhimin, Jian, Yufan, and Andreas Eisingerich. "Brand Well-Being: Conceptualization and Measurement," The 2020 AMA Summer Academic Conference, San Francisco, the USA, Aug. 18-20, 2020.

Zhou, Zhimin, Zhan, Ge, Chen, Ruixia, and Zheng, Fucheng. "Antecedents of Online Brand Community Authenticity and Its Impact on Brand Engagement: The Moderating Role of Trust Propensity," The 7th Annual International Colloquium on Branding, Athens, Greece, Jul. 30-31, 2019.

Zhan, Ge, and Zhou, Zhimin. "Happiness from the Value of Mobile Internet: The Moderation of Frequency, " The First Global Conference on Creating Value, New York, the USA, May 14-15, 2019.

Zhou, Zhimin, Zhan, Ge, Zheng, Ling, and Zhou, Nan. "Motivating Consumers to Participate in Value Co-creation in Online Brand Communities: The Need for Self-determination and Well-being, " The First Global Conference on Creating Value, Leicester, England, May 23-24, 2018.

1.4 Books/ Textbooks/Translations

Zhou, Zhimin, and Zhang, Jiangle, Research on Online Brand Community-The Perspective of Social Network. Nankai University Press, 2019

Zhou, Zhimin, and Zhang, Ning (translators), Brand Admiration. Huaxia Publishing House, 2019

1.5 Case Publications

Zhou, Zhimin, Wang, Rixiang, Yin, Jiangwei, Mo, Linlin, Xie, Yufeng. “Single product vs. all categories? The confusion about the brand repositioning of Lecaesar Pizza.” (Case number: MKT-0909; China Management Case-sharing Center), Nov 2021, 7 pages. http://www.cmcc-dlut.cn/Cases/Detail/5643

Zhou, Zhimin, Zheng, Fucheng, Ding, Yi, and Wang, Rixiang. “The Growth of ‘BaoBao: The Way to Cultivate Public Service IP Brands” 2020 National 100 excellent management case (Case number: MKT-0770; China Management Case-sharing Center) , Nov 2020, 17 pages. http://cmcc.dlaky.cn/Cases/Detail/4891

Zhou, Zhimin, Zhang, Liangbo, Gong, Qianwen, and Ding, yi. “Purcotton: How to Build a Green Brand?” 2019 National 100 excellent management case (Case number: MKT-0620; China Management Case-sharing Center), Sep 2019, 20 pages.http://cmcc.dlaky.cn/Cases/Detail/3930

Zhou, Zhimin, Gong, Qianwen, and Zhang, Liangbo. “Xin Xing Culture Water: Building a Brand Based on Cultural Empowerment.” National excellent management cases (Case number: MKT-0569; China Management Case-sharing Center), Jan 2019, 15 pages. http://cmcc.dlaky.cn/Cases/Detail/3692

Zhou, Zhimin, Wang, Lin, Zheng, Ling, and Lv, Jiaqi. “He Baijun’s Colorful Writing: A Way to Build and Commercialize an Artistic Intellectual Property (IP)” 2017 National 100 excellent management case (Case number: MKT-0414; China Management Case-sharing Center) , Aug 2017, 15 pages. http://cmcc.dlaky.cn/Cases/Detail/2795

2. Honors

The second prize of the 9th Guangdong Province Philosophy and Social Science Outstanding Achievement Works, "Research on Online Brand Community—The Perspective of Social Network", Dec 2021.

"Journal of Marketing Science", Annual Conference Outstanding Paper Award, “Brand Happiness: Concept, Measurement and Antecedents”, Jan 2018.

Relationships? Intermediate Mechanisms, 2017.11

The 8th Philosophy and Social Sciences Outstanding Achievements of Shenzhen, Special Honor Award for Papers, “How Do Brand Communities Generate Brand Relationships? Intermediate Mechanisms”, Nov 2017.