LIU Yanni Title: Associate Professor Department: Marketing Phone: (86) 0755-26535143 Email: yanniliu@163.com Office: Mingli A429 |
RESEARCH FIELD
Social Media Marketing, Service Innovation
EDUCATION BACKGROUND
PhD Zhongnan University of Economics and Law (year 2001 to year 2004)
Master Wuhan University (year 1997 to year 2000)
Bachelor Hubei University Of Economics (year 1992 to year 1995)
TEACHING
Social Media Marketing, Marketing, Internet Marketing, Internet Innovation and Service Change, etc. (Undergraduate)
PRACTICE
1.Working Experiences
2014.9-Now Deputy Director of Marketing Department, College of Management, Shenzhen University
RESEARCH
1.Peer Reviewed International Journal Publications
He, Heping, Liu, Yanni, and Zhou, Zhimin. How does Weibo keep users hooked? a Weibo addictive behavior study based on netnography, Journal of Contemporary Marketing Science, 2019.01, 2(2): 176-195.
2. Peer-reviewed Academic/ Professional Meeting Proceedings
Liu, Yanni. “Akeparking, to seize the highland of intelligent parking with service innovation,” The 5th International Conderence on Marketing Science and Innovation (MSI) and Journal of Cleaner Production Special Issue Workshop, Changsha, China, Mar. 22-23, 2021.
Liu, Yanni. “Research on the Information Strategy of Brand Social Media—Based on the Content Analysis of Wanglaoji and Coca-Cola's Official Weibo Accounts,” 2020 Lingnan Academic Forum (Issue 100), Guangzhou, China, Dec. 8, 2020.
Liu, Yanni. “The New Ecological Upgrade of Tencent Classroom in the Post-epidemic Period,” 2020 Academy of International Business Southeast Asia Regional Conference,” Hong Kong, China, Dec. 3-5, 2020.
Liu, Yanni. “How does Septwolves Get out of the "Cold Winter" under the Superimposed Epidemic Situation?” 2020 Academy of International Business Southeast Asia Regional Conference, Hong Kong, China, Dec. 3-5, 2020.
Liu, Yanni. “How can Companies Rise in the Face of "Stress, Chaos, Volatility and Uncertainty"? Dmall Helps Thousands of Traditional Shops and Supermarkets to Transform,” 2020 Academy of International Business Southeast Asia Regional Conference, Hong Kong, China, Dec. 3-5, 2020.
Liu, Yanni. “Can open source branding open up new avenues for consumer-brand value creation? - Exploratory research based on grounded theory,” 2018 China Marketing International Conference and Doctoral Consortium, Shanghai, China, Jul. 20-22, 2018.
Liu, Yanni. “What are fans talking about - Qualitative research based on user generated content”, 2017 JMS China Marketing Science Annual Conference, Guangzhou, China, Nov.10-12, 2017.