RESEARCH FIELD

Social Media Marketing, Service Innovation

EDUCATION BACKGROUND

PhD           Zhongnan University of Economics and Law (year 2001 to year 2004)
Master        Wuhan University (year 1997 to year 2000)
Bachelor      Hubei University Of Economics (year 1992 to year 1995)

TEACHING

Social Media Marketing, Marketing, Internet Marketing, Internet Innovation and Service Change, etc. (Undergraduate)

PRACTICE

1.Working Experiences

2014.9-Now  Deputy Director of Marketing Department, College of Management, Shenzhen University

RESEARCH

1.Peer Reviewed International Journal Publications

He, Heping, Liu, Yanni, and Zhou, Zhimin. How does Weibo keep users hooked? a Weibo addictive behavior study based on netnography, Journal of Contemporary Marketing Science, 2019.01, 2(2): 176-195.

2. Peer-reviewed Academic/ Professional Meeting Proceedings

Liu, Yanni. “Akeparking, to seize the highland of intelligent parking with service innovation,” The 5th International Conderence on Marketing Science and Innovation (MSI) and Journal of Cleaner Production Special Issue Workshop, Changsha, China, Mar. 22-23, 2021.

Liu, Yanni. “Research on the Information Strategy of Brand Social Media—Based on the Content Analysis of Wanglaoji and Coca-Cola's Official Weibo Accounts,” 2020 Lingnan Academic Forum (Issue 100), Guangzhou, China, Dec. 8, 2020.

Liu, Yanni. “The New Ecological Upgrade of Tencent Classroom in the Post-epidemic Period,” 2020 Academy of International Business Southeast Asia Regional Conference,” Hong Kong, China, Dec. 3-5, 2020.

Liu, Yanni. “How does Septwolves Get out of the "Cold Winter" under the  Superimposed Epidemic Situation?” 2020 Academy of International Business Southeast Asia Regional Conference, Hong Kong, China, Dec. 3-5, 2020.

Liu, Yanni. “How can Companies Rise in the Face of "Stress, Chaos, Volatility and Uncertainty"? Dmall Helps Thousands of Traditional Shops and Supermarkets to Transform,” 2020 Academy of International Business Southeast Asia Regional Conference, Hong Kong, China, Dec. 3-5, 2020.

Liu, Yanni. “Can open source branding open up new avenues for consumer-brand value creation? - Exploratory research based on grounded theory,” 2018 China Marketing International Conference and Doctoral Consortium, Shanghai, China, Jul. 20-22, 2018.

Liu, Yanni. “What are fans talking about - Qualitative research based on user generated content”, 2017 JMS China Marketing Science Annual Conference, Guangzhou, China, Nov.10-12, 2017.