RESEARCH FIELD

Electronic Commerce, Information Management, Decision Theory and Methods, Data Analysis and Application

EDUCATION BACKGROUND

PhD           Central South University (year 2015 to year 2018)

Master        Central South University (year 2013 to year 2015)

Bachelor      North China University of Water Resources and Electric Power (year 2009 to year 2013)

TEACHING

1. Courses

Introduction to E-commerce, E-commerce, Management Information System Development Method, K/3cloud System Foundation, etc (Undergraduate)

2. Awards

Shenzhen University's 2019 100 Outstanding Undergraduate Thesis (Design) Instructor, 2019.6

RESEARCH

1. Publications

1.1 Peer Reviewed International Journal Publications

Lin, XD, Huang, XL*, Liu, SL, Li, YL, Luo, HY, Yu, Sumin, Competitive Price-Quality Strategy of Platforms under User Privacy Concerns, Journal of Theoretical and Applied Electronic Commerce Research, 2022.

Du ZJ*, Chen ZX, Yu, Sumin. Commercial-risk joint analysis with probabilistic linguistic assessments, Knowledge-Based Systems, 2022.

Lin, XD, Huang, XL*, Liu, SL, Li, YL, Luo, HY Yu, Sumin. Social Welfare Analysis under Different Levels of Consumers’ Privacy Regulation, Journal of Theoretical and Applied Electronic Commerce Research, 2022

Chen, YY, Zhong, YM , Yu, Sumin, Xiao, Y, Chen, SN. Exploring Bidirectional Performance of Hotel Attributes through Online Reviews Based on Sentiment Analysis and Kano-IPA Model, Applied sciences-basel, 2022.

Yu, Sumin, Du ZJ*, Zhang, XY. Clustering analysis and punishment‐driven consensus‐reaching process for probabilistic linguistic large‐group decision‐making with application to car‐sharing platform selection, International Transactions in Operational Research, 2021.

Yu, Sumin, Du ZJ*, Zhang, XY, Luo HY, & Lin XD. Punishment-driven consensus reaching model in social network large-scale decision-making with application to social capital selection, Applied Soft Computing, 2021.

Lin, XD , Liu, SL, Huang, XL, Luo, HY, Yu, Sumin. Platform Revenue Strategy Selection Considering Consumer Group Data Privacy Regulation, Mathematics, 2021.

Luo, HY, Cheng, SJ, Zhou, WH, Song, WG, Yu, Sumin, Lin, XD. Research on the impact of online promotions on consumers’ impulsive online shopping intentions, Journal of Theoretical and Applied Electronic Commerce Research, 2021.

Luo, HY, Cheng, SJ, Zhou, WH, Yu, Sumin, Lin, XD. A Study on the Impact of Linguistic Persuasive Styles on the Sales Volume of Live Streaming Products in Social E-Commerce Environment, Mathematics, 2021.

Du ZJ, Chen ZX, & Yu, Sumin,. Improved Failure Mode and Effect Analysis: Implementing Risk Assessment and Conflict Risk Mitigation with Probabilistic Linguistic Information, Mathematics, 2021.

Yu, Sumin, Du ZJ, Lin XD, Luo HY, & Wang JQ. A Stochastic Dominance-Based Approach for Hotel Selection under Probabilistic Linguistic Environment, Mathematics, 2020.

Du, Zhijiao, Yu, Sumin, Luo, Hanyang, Lin, Xudong. Consensus convergence in large-group social network environment: Coordination between trust relationship and opinion similarity. Knowledge-Based Systems, 2021,217: 106828.

Yu, Sumin, Du, Zhijiao, Wang, Jian-qiang, Luo, Hanyang, Lin, Xudong. Trust and behavior analysis-based fusion method for heterogeneous multiple attribute group decision-making. Computers & Industrial Engineering, 2021,152: 106992.

Yu, Sumin, Du ZJ, Zhang, XY, Luo HY, and Lin XD. Trust Cop-Kmeans Clustering Analysis and

Minimum-Cost Consensus Model Considering Voluntary Trust Loss in Social Network Large-Scale Decision-Making. IEEE Transactions on Fuzzy Systems, 2021.

Yu, Sumin, Du, Zhijiao, Xu, Xuanhua. Hierarchical Punishment-Driven Consensus Model for Probabilistic Linguistic Large-Group Decision Making with Application to Global Supplier Selection. Group Decision and Negotiation, 2020, 30(6): 1-30.

Du, Zhijiao, Yu, Sumin, Xu, Xuanhua. Managing noncooperative behaviors in large-scale group decision-making: Integration of independent and supervised consensus-reaching models. Information Sciences, 2020, 531: 119-138.

Du ZJ, Luo HY, Lin XD, Yu, Sumin, . A trust-similarity analysis-based clustering method for large-scale group decision making under a social network, Information Fusion, 2020.

1.2 Peer Reviewed Chinese Journal Publications

Luo, Hanyang, Yu, Sumin, Lin, Meiyan, Huang, Wei. An empirical study on the dimension of consumer trust in B2C e-commerce in my country. Commercial Times, 2018, (17): 80-82 (in Chinese).  

Luo, Hanyang, Li, Zhini, Lin, Xudong, Yu Sumin. Effect Mechanism of Internet Word of Mouth: The Mediation of Trust and the Moderation of Gender and Involvement. Journal of Systems & Management, 2019, 28(02): 320 (in Chinese).

1.3 Peer-reviewed Academic/ Professional Meeting Proceedings

Yu, Sumin. “Green supplier selection method based on minimum cost consensus in "two-carbon" context,”Intelligent decision making and game driven by dual carbon, Changsha, China, Jul. 1-3, 2022.

Yu, Sumin. “Research on the current situation of smart city development based on BW method,”Wisdom, Service and Management, Shanghai, China, Nov 15-18, 2019.

1.4 Books/ Textbooks/Translations

Yu, Sumin, Du ZJ. Large-Scale Group Decision-Making, Springer, 2022.

Yu, Sumin. Research on multi-criteria Decision making Method based on probabilistic Linguistic information, Intellectual Property Publishing House, 2022.

1.5 Case Publications

Yu, Sumin, Zhang, Xiaoting, Zhang, Xueyang, “Modular teaching Mode ‘Management Information System Development Method’ course teaching exploration Our duty is to seek knowledge: Teaching and Research Collection of School of Management”, Shenzhen University 9, Dec 2021, 6 pages.

Yu, Sumin, Zhang, Xueyang. “Reflections on the course construction of ‘Introduction to Electronic Commerce’ based on learning analysis”, The management world we explore: teaching research collection of College of Management, Shenzhen University 8, Dec 2019, 6 pages.

2. Honors

Outstanding Graduate of Hunan Province, Hunan Province, 2018.