 |
HE Heping Title: Professor Department: Marketing Phone: (86) 0755-26535187 Email: jeremyhe@szu.edu.cn Office: Mingli A317 |
RESEARCH FIELD
Consumer Behavior，Compulsive buying
EDUCATION BACKGROUND
Master/PhD Sun Yat-Sen University (year 2000 to year 2005)
Bachelor Zhongnan University of Economics and Law (year 1996 to year 2000)
TEACHING
1. Courses
Modern Marketing Research (Graduate)
Marketing Management (MBA)
Introduction to Marketing, Marketing Research, Marketing Channel Management (Undergraduate), etc.
2.Awards
Shenzhen high-level professionals (reserve level), 2017
PRACTICE
Working Experiences
2020.10-Now Director of Professional Degree Center, College of Management, Shenzhen University
2019.12-2019.12 Statistical survey backbone teachers training, Commerce Statistical Society of China Association
2018.12-2018.12 Management Innovation Dialogue Forum, Shenzhen University
2020.12-2020.12 Management Innovation Dialogue Forum, Shenzhen University
2017.9-2021.7 Brand Building and Management, Shenzhen Quality City Promotion Association
RESEARCH
1. Publications
1.1 Peer Reviewed International Journal Publications
Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., He, Heping. A model of online shopping cart abandonment: evidence from e-tail clickstream data, Journal of the Academy of Marketing Science, 2022.3:1-20.
He, Heping, Zhu, M., Lam, S. C. The relationship between compulsive buying and hoarding in China: a multicenter study, Frontiers in Psychology, 2021.10:1-8.
He, Heping, Liu, Yanni ,Zhou, Zhimin. How does Weibo keep users hooked? A Weibo addictive behavior study based on netnography. Journal of Contemporary Marketing Science, 2019.10,2(2):176-195.
He, Heping , Monika Kukar-Kinney, Nancy M. Ridgway, Compulsive buying in China: Measurement, prevalence, and online drivers, Journal of Business Research, 2018.10,91:28-39.
1.2 Peer Reviewed Chinese Journal Publications
He, He-ping, OU, Yi-hua and XIANG, Sha, Research on Compulsive Buying Behavior based on Flow Experience Theory: A Comparison of Online and Offline Channels, Commercial Research, 2018(09):14-20.
Song, Ting, He, He-ping. Research on the Characteristics and Promotion Strategies of Shenzhen City Brand's International Fame - Based on the content analysis of in-depth reports of traditional media and social media. Special Zone Economy, 2021, (05): 102-108.
1.3 Peer-reviewed Academic/ Professional Meeting Proceedings
“Anthropological methods in marketing research: development context and future prospects,” 2018 China Journal of Marketing Science (JMS) Annual Conference, Shenzhen University, October 26-28, 2018.
2. Honors
Excellent Papers for the 40th Anniversary of "Foreign Economics and Management" (regardless of grade), "Review of the Frontiers of Experience Marketing Research", Editorial Board of "Foreign Economics and Management", 2019.12
