ZHOU Yinghui Title: Associate Professor Department: Marketing Phone: (86) 0755-26534779 Email: zyhmaths@163.com Office: Mingli A410 |
RESEARCH FIELD
Unstructured Data (Image, Video, Text, etc.) Analytics and Its Application in Marketing Research, Bayesian Statistics, Machine Learning and Deep Learning
EDUCATION BACKGROUND
Postdoctor Fudan University (year 2014 to year 2017)
Ph.D The Chinese University of Hong Kong (year 2006 to year 2009)
Master Southeast University (year 2003 to year 2006)
Bachelor Henan University (year 1999 to year 2003)
TEACHING
Big Data Marketing, Innovative Thinking (Logical Creative Thinking Methods), Business Statistics, Marketing Management
RESEARCH
1.Peer Reviewed International Journal Publications
Lu, Shasha, Kim, Hye-Jin, Zhou, Yinghui, Xiao Li and Ding Min (2022), "Audio and Visual Analytics in Marketing and Artificial Empathy", Foundations and Trends® in Marketing, 16(4), 422-493.
Zhou, Yinghui, Lu, Shasha, and Ding, Min (2020), “Contour-as-Face Framework: A Method to Preserve Privacy and Perception”, Journal of Marketing Research: 57(4), 617-639.
2. Peer-reviewed Academic/ Professional Meeting Proceedings
“Modelling Preferences for Visual Products from Eye Gaze Path,” The 41st Marketing Science Conference, Rome, Italy, Jun. 20-22, 2019.