RESEARCH FIELD

Marketing Strategy, Corporate Social Responsibility, Institutional Theory, Channel Management

EDUCATION BACKGROUND

PhD           City University of Hong Kong (year 2009 to year 2014)
Master        Sun Yat-Sen University (year 2007 to year 2009)
Bachelor      Sun Yat-Sen University (year 2003 to year 2007)

TEACHING

Sales Management, Introduction to Marketing, Market Research, Marketing, Marketing, Principles of Management, etc.

RESEARCH

1.Peer Reviewed International Journal Publications

Shi, Jingjing, Huang, Fang, Jia, Fang, Yang, Zhilin and Rui, Mingjie (2022), "Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation", Asia Pacific Journal of Marketing and Logistics, Vol. ahead-of-print No. ahead-of-print.  https://doi.org/10.1108/APJML-10-2021-0719

Jia, Fang, Wei, Liyuan, Jiang, Ling, Hu, Zuohao and Yang, Zhilin. Curbing Opportunism in Marketing Channels: The Roles of Influence Strategy and Perceived Fairness, Journal of Business Research, Volume 131, 2021. PP 69-80.

Jia, Fang and Yang, Zhilin. Perceptual Difference of Dependence and Trust in Marketing Channel: Reconsideration of Dependence Measurement. Asian Business & Management. 2021.20(1), 78-104.

Jia, Fang, Yang, Zhilin, Ji, Li and Xu, Shen. "Boss ceiling effect": brand downgrading consumption of workplace employees, Asia Pacific Journal of Marketing and Logistics, 2020.32(7), 1589-1609.

Jia, Fang, Yang, Zhilin and Jiang, Ling (Alice). The Effects of Government Relation and Institutional Environments on Channel Performance, Asia Pacific Journal of Marketing and Logistics, 2018.30(3), 587-604.

2.Peer Reviewed Chinese Journal Publications

Cui, Shijuan, Chen, Limin and Jia, Fang. Research on the Relationships between Entrepreneur’s Social Capital, Technological Innovation and Firm Performance. Commercial Science Research, 2019,26(02),58-71 (in Chinese).

3.Peer-reviewed Academic/ Professional Meeting Proceedings

Jia, Fang. “Is it 'trickle' or 'dumping'? – Consumers’ Perceptions of Hypocrisy and Brand Attitudes towards Different Donations”, AAOM/APJM-SZU College of Management, Shenzhen, China, Aug 20, 2020.

Jia, Fang. The Role of Corporate Social Responsibility in Dealing with Negative Records - An Empirical Analysis Based on the Participation of Enterprises in Targeted Poverty Alleviation, The 17th (2022) Chinese Academy of Management Annual Conference, Nanjing, China, Aug 19-21, 2020.

Jia, Fang. “Research on Enterprise Green Management Behavior from the Perspective of Institutional Environment”, The 11th China Practice Management Forum, Chengdu (online), China, Nov 27-30, 2020.

Jia, Fang. “Exploring Corporate Political Activity (CPA) in China”, The 5th International Conference on Economics and Management, Chengdu, China, Jun 21-23, 2019.

Jia, Fang. “The Relationship between Institutional Capital and Social Capital”, 25th International Conference on Transdisciplinary Engineering, Modena, Italy, Jul 6-9, 2018.

4.Books/ Textbooks/Translations

Jia, Fang, Shenzhen Industry Status and Industry Association Report 2015. Xiamen University Press, 2017