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WANG Meng Title: Assistant Professor Department: Business Administration Phone: (86) 18665847546 Email: meng.m.wang@connect.polyu.hk Office: Mingli A507 |
RESEARCH FIELD
Marketing strategy, Influencer marketing, Omni-channel, Relationship marketing
EDUCATION BACKGROUND
PhD The Hong Kong Polytechnic University (year 2017 to year 2022)
Master The Hong Kong Polytechnic University (year2013 to year2015)
Bachelor University of England, Australia (year 2010-2013), Harbin Engineering University (year 2008 to year 2010)
TEACHING
Managing Self and Leading Others, Introduction to Marketing
RESEARCH
1. Peer Reviewed International Journal Publications
Wang, Meng, Zhao, Danyang and Flora F. Gu, “Distributors’ Customer Driving Capability under Supplier Encroachment,” Industrial Marketing Management, 2021(94), 52-65.
2.Peer-reviewed Academic/ Professional Meeting Proceedings
Wang, Meng, Flora F. Gu and Danny T. Wang (2021), “Managing Product Assortment Differentiation across Online and Offline Marketing Channels,” 2021 AMA Winter Academic Conference, Virtual.
Wang, Meng and Flora F. Gu (2019), “Distributors’ Downstream Demand Creation under Upstream Suppliers’ Direct Market Access?” European Marketing Academy Conference (EMAC), Hamburg, Germany.
He, Leping, Wang, Meng, and Flora F. Gu (2018), “Does Economic Distance Matter in International Business to Business Relationship,” Global Marketing Conference, Tokyo, Japan.
