RESEARCH FIELD

Brand virtual spokesperson, brand community, consumer behavior and psychology, etc.

EDUCATION BACKGROUND

PhD           Wuhan University (year 2009 to year 2013)
Master        Shenzhen University (year 2005 to year 2008)
Bachelor      Xinyang Normal University  (year 2001 to year 2005)

TEACHING

1. Courses

Management Research Methods, Research on Consumer Behavior (Graduate)

Cultural brand management, Consumer psychology, Customer Relationship Management (MBA)

Marketing, Consumer Behavior, Principles of Management, Internet Marketing, Brand Management, Management and Practice of Creating Brands, Cartoon Image in Marketing (Short Course in Scientific Research), Value of Cartoon Image to Brand (Short Course in Scientific Research) (Undergraduate)

2.Awards

Shenzhen University’s Excellent Master's Tutor, 2021.1

Shenzhen University’s Tencent Beneficial Friend Award, Excellent Head Teacher, 2020.12

MBA Excellent Teacher of Shenzhen University, 2019.10

Shenzhen University’s the third prize of the 8th Young Teachers' Lecture Competition, 2018.7

Shenzhen University’s the 2018 Apprentice Gathering Tutor. 2018.7

RESEARCH

1.Peer Reviewed International Journal Publications

Tong, Zelin, Zhu, Liya, Zhang, Ning, Lisher Livuza, Zhou, Nan. Employees’ perceptions of corporate social responsibility and creativity: Employee engagement as a mediator, Social Behavior and Personality, 2019,47(12): 1-13.

Zhang, Ning, Liu, Chunqun, Tong, Zelin, Zhou, Nan and Hu, Yiting. The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations, Frontiers in Psychology, 2020, 07, 11: 01495.

Zhang, Ning, Yu, Liqin, Alex Zeng and Zhou, Nan. Should spokes-characters be dynamic? The Interaction Effects of Spokes-character Dynamism and Brand Personality on Consumers’ Evaluation, European Journal of Marketing, 2021, 01, 55(5): 1516-1538.

Zhang, Ning, Zhou, Zhimin, Zhan, Ge, and Zhou, Nan. How does online brand community climate influence community identification? The mediation of social capital, Journal of Theoretical and Applied Electronic Commerce Research, 2021,03,16(4): 922-936.

2.Peer Reviewed Chinese Journal Publications

Zhang, Ning, Li, Guanfei. The Role of the Degree of Spokes-character’s Structural Imbalance on Brand Attitude. Journal of Marketing Science, 2017, 13(03): 57-75(in Chinese).

Zhang, Ning, Yu Liqin, Zheng Fucheng. The Effects of Spokes-characters Traits on Brand Attitude —The moderator role of product knowledge, Luojia Management Review, 2018, 18(2): 91-101(in Chinese).

Zhang, Ning, Li, Guanfei, Xu, Meilan.Research on the influence mechanism of information form on brand attitude in APP functional interface reminder. Luojia Management Review, 2019(3):119-135.(in Chinese).

Zhou, Zhimin, Wang, Rixiang, and Zhang, Ning. Influence of Social Capital in Online Brand Communities on the Consumer’s sense of Well-being. Journal of Business Economics, 2020,11, (349): 74-86 (in Chinese).

3.Peer-reviewed Academic/ Professional Meeting Proceedings

Zhang, Ning, Zhou, Nan. “Virtual spokesperson characteristics and perceived usefulness of safety-oriented products,”2017 JMS China Marketing Science Annual Conference and Doctoral Forum, Zhuhai, Guangdong, Nov. 10-12, 2017.

Zhang, Ning. Different from time to time or consistent? Research on the Influence of Virtual Spokesperson Clothing-Contextual Fit on Brand Attitude, MSI2020 The 4th International High-end Forum on Marketing Science and Innovation, Hunan university, Jul, 2020.

Zhang, Ning. Complementary or similar? Research on the Influence of Color Matching of Brand Logo on Consumer Brand Attitude, 2020 JMS China Marketing Science Annual Conference, Tianjin University, Nov,2020.

Zhang, Ning. Research on the impact of the quantity information of limited products on consumer brand evaluation in the context of celebrity endorsement, the 6th International Summit Forum on Marketing Science and Innovation (MSI) in 2022, Online, Apr, 2022.

Zhang, Ning. The impact of positive and negative space types of application software icons on consumer brand attitude, 2022 China Marketing International Academic Annual Conference (CMIC), Online, Jul, 2022.

Zhang, Ning. Left or right? Research on the influence mechanism of the movement direction of dynamic brand virtual spokesperson on brand attitude in APP loading page, 2022 Academic Annual Conference and Doctoral Forum of China Association of Marketing Research in Colleges and Universities (CMAU), Jilin University, Jul, 2022.