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College Mission,Vision, and Core Values


Our mission is to cultivate socially responsible, ethical and innovative management professionals with the mindset of critical thinking and problem solving in a global dynamic business environment.


Our vision is to be recognized as the most influential management school in the Guangdong-Hong Kong-Macao Greater Bay Area and be the cradle of entrepreneurs.

Core values

Our core values are Innovation, Globalization, and Responsibility.


Making changes through improvement and responsibility.