RESEARCH FIELD

Platform Marketing, Platform Reputation Governance Structure, Internet Marketing, Marketing Strategy, Marketing Ethics, etc

EDUCATION BACKGROUND

PhD       Wuhan University (2013-2016)

Master     Wuhan University (2005-2007)

Bachelor    Zhengzhou University (2001-2005)

TEACHING

1. Courses

Channel Management, Inter-Organization Marketing, Corporate Governance, Platform Enterprise Management (short course), Business Ethics and Social Responsibility

2.Awards

Shenzhen university communist youth league 2022 'Liyuan Challenge Peak' Fund Key Funded Guidance Teachers (2022)

One hundred excellent undergraduate thesis instructors of Shenzhen University (2022)

China Management Thought and Business Ethics the Third High-end Forum Excellent Paper Award (2021)

PRACTICE

1.Working Experiences

2018.7.28-2018.7.28      Business Strategy in O2O Environment, Foxconn Group

2021.7.28-2021.7.29      Product Strategy Seminar, Shenzhen Aodubi Technology Co., Ltd.

RESEARCH

1.Publications

1.1 Peer Reviewed International Journal Publications

Li, Xi, Wirawan Dony Dahana, Li, Tongmao and Yuan, Jingbo. Behavioral changes of multichannel customers: Their persistence and influencing factors. Journal of Retailing and Consumer Services, 2021, 58(Jan):102335.

Yuan, Jingbo, Zhou, Zhimin, Zhou, Nan and Zhan, Ge. Product market competition, market munificence and firm’s unethical behaviour. Chinese Management Studies, 2019, 13(2):468-488.

1.2 Peer Reviewed Chinese Journal Publications

Yuan, Jingbo, Zhou, Zhimin and Zhou, Nan. Product market competition, market fragmentation and corporate misbehavior[J]. Journal of Industrial Engineering and Engineering Management, 2021,35(04):81-92 (in Chinese).

Jin, Xiangdong, Fan, Xiucheng, Zhu, Huawei and Yuan, Jingbo. The mechanism and distribution trend of spillover effect of strong brand for advertising competition in traditional media[J]. Advances in Psychological Science, 2020,28(12):1989-1999 (in Chinese).

Yuan, Jingbo, Zhou, Zhimin and Zhou, Nan and Zhou, Chen. Competitive action, competitor classification and sales performance after deregulation[J]. Journal of Management World, 2019,35(06):179-192 (in Chinese).

Yuan, Jingbo, Zhou, Zhimin, Zhou, Nan and Xie, Renshou. Measurement Dimension, Research Framework, and Future Prospects of a Firm’s Competitive Actions[J]. Journal of Business Economics, 2018(11):28-39 (in Chinese).

Yuan, Jingbo, Zhou, Zhimin, Zhou, Nan and Zhou, Chen. Marketing Competitive Actions and Sales Performance of Enterprises After Deregulation: The Obstructing Effect of Mobile Barriers[J]. Business and Management Journal, 2018,40(06):100-114 (in Chinese).

1.3 Peer-reviewed Academic/ Professional Meeting Proceedings

Reputation Mechanism, Platform Ecological Environment and Seller ' s Opportunistic Behavior,2022 China Institutes of Higher Learning Marketing Research Association Annual Conference and Doctoral Forum, Jilin University, Changchun, Jul 2022(in Chinese).

Heterogeneous Competitive Action, User Network Characteristics and Sales Performance,2022 China Institutes of Higher Learning Marketing Research Association Annual Conference and Doctoral Forum, Jilin University, Changchun, Jul 2022(in Chinese).

“Market Deregulation, Heterogeneity of Corporate Competitive Actions, and Sales Performance,” 2021 Annual Academic Conference and Doctoral Forum of China Institute of Marketing Research, Xi’ an Jiaotong University, Jul 2021 (in Chinese).

“Will competition to win the market at any cost reduce the level of corporate ethics?” The 4th Central Plains Marketing International Academic Forum of the Marketing Research Association of China Higher Education Institutions, Henan University, Nov 2020 (in Chinese).

“Product Market Competition, Market Segmentation and Corporate Violations,” JMS Annual Conference on Marketing Science in China, Tianjin University, Nov 2020 (in Chinese).

“Deregulation, Competitive Intensity and Corporate Ethics Violations: An Organizational Perspective,” JMS Annual Conference on Marketing Science in China, Sichuan University, Oct 2019 (in Chinese).

“Corporate mis-behaviour in multimarket competition: the moderating role of rank effects,” The 2nd China Marketing Strategy Forum (2019), Chongqing University, Jun 2019 (in Chinese).

“Competitive action, competitor classification and sales performance after deregulation,” JMS Annual Conference on Marketing Science in China, Jinan University, Nov 2017 (in Chinese).

2. Honors

The second prize of the Ministry of Education’ s “The 8th Scientific Research Outstanding Achievement Award for Higher Education Institutions (Humanities and Social Sciences)”, “Multimarket Contact, Market Concentration and Corporate Unethical Behavior”, Dec 2020.

2019 JMS China Marketing Science Annual Conference “Excellent Paper Award”, “Deregulation, Competitive Intensity and Corporate Ethics Violations: An Organizational Perspective”, Oct 2019.

Outstanding Postdoctoral Research Achievement Award of Shenzhen University, “Research on the Formation Mechanism of the Observer Effect of the Unethical Behavior of Enterprise Marketing”, Aug 2019.