RESEARCH FIELD

Marketing Direction:

Consumer Behavior; Impulse Consumption; Internet Addiction; Neuromarketing

Psychological Direction：

Brain and cognitive science based on research methods such as machine learning, behavior, EEG/ERP and fMRI; Social Neuroscience; Risk and Decision-making; Neuromarketing, etc.

EDUCATION BACKGROUND

PhD           Beijing Normal University (year 2011 to year 2016)          
Master        Hangzhou Normal University (year 2007 to year 2010)
Bachelor     Beijing City University (year 2000 to year 2005)

TEACHING

Consumer Behavior, Neuromarketing, Graduate specialized English

PRACTICE

Working Experiences

2013-2015 Joint Ph.D. program, The Medicine School and The Wharton School of the University of Pennsylvania

RESEARCH

Peer Reviewed International Journal Publications

Gui, Dan-Yang, Liu, Shixiong, Dai, Yu, Liu, Ying, Wang, Xiaoli, and Huang, Huiying. Greater patience and monetary expenditure: How shopping with companions’ influences purchase decisions, Journal of Retailing and Consumer Services, 2021, 63: 102665.

Liu, Shixiong, Gui, Dan-Yang *, Zuo, Yafei and Dai Yu. Good slang or bad slang? Embedding internet slang in persuasive advertising, Frontiers in Psychology，2019, 10: 1251.

Gui, Dan-Yang, Yu, Tao, Hu, Zhenhong, Yan, Jiaqing, and Li, Xiaoli. Dissociable functional activities of cortical theta and beta oscillations in the lateral prefrontal cortex during intertemporal choice. Scientific reports, 2018, 04, 28(2): 630-639.