RESEARCH FIELD

Marketing strategy, Influencer marketing, Omni-channel, Relationship marketing

EDUCATION BACKGROUND

PhD          The Hong Kong Polytechnic University (year 2017 to year 2022)
Master        The Hong Kong Polytechnic University (year2013 to year2015)
Bachelor      University of England, Australia (year 2010-2013), Harbin Engineering University (year 2008 to year 2010)

TEACHING

Managing Self and Leading Others, Introduction to Marketing

RESEARCH

1. Peer Reviewed International Journal Publications

Wang, Meng, Zhao, Danyang and Flora F. Gu, “Distributors’ Customer Driving Capability under Supplier Encroachment,” Industrial Marketing Management, 2021(94), 52-65.

2.Peer-reviewed Academic/ Professional Meeting Proceedings

Wang, Meng, Flora F. Gu and Danny T. Wang (2021), “Managing Product Assortment Differentiation across Online and Offline Marketing Channels,” 2021 AMA Winter Academic Conference, Virtual.

Wang, Meng and Flora F. Gu (2019), “Distributors’ Downstream Demand Creation under Upstream Suppliers’ Direct Market Access?” European Marketing Academy Conference (EMAC), Hamburg, Germany.

He, Leping, Wang, Meng, and Flora F. Gu (2018), “Does Economic Distance Matter in International Business to Business Relationship,” Global Marketing Conference, Tokyo, Japan.